•          Russian-American market is 5.1 million consumers – 2.04% of the US Population and the average of 4.5% population of the top 10 metropolitan areas.  

•          Russian-American market has one of the highest households incomes in the US - $51,000, surpassing Non-Hispanic White population ($46,000), Hispanic population ($33,000) and African-American population ($30,000). 

•          Members of the Russian-American Market also have the highest level of educational attainment in the US – 52% of the population has Bachelors Degree or higher, surpassing Asian market (44%), Non-Hispanic White (28%), African-American (17%) and Hispanic (11%).

MARKET GROWTH

•          Russian-speaking population is rapidly growing. In the last two years, market growth rate increased almost 50% due to strong immigration and natural birth.

•          81% of the Russian-speakers are not US-born.

•          In-Language preference is 76%

•          Majority of the Russian-speaking US market was born in the former Soviet Union and exhibit a very strong preference for in-culture and in-language communications.

DISTRIBUTION

•          Russian-American market is geographically condensed, with more than half of the population living in thee metropolitan areas:

–         New York

–         Chicago

–         Los Angeles.